WORKSHOP OVERVIEW

This 2-day workshop introduces participants to the discipline of Human-Centered Design and covers a wide range of methods for designing solutions that measurably improve business performance and that are driven by the needs, desires, and context of the people for whom we design.

Through a dynamic mix of short lectures and hands-on activities, you will learn methods that:

• Provide teams with a repeatable way to innovate

• Help you get more out of your direct customer research

• Measurably impact your product development efforts

• Promote productive interdisciplinary collaboration

• Tame the complexity of products and services

This workshop is ideal for anyone interested in design thinking or human-centered design, those who want to improve their skills, and those who want a clearer idea of how to use design thinking to affect change in their organization.

WHO SHOULD ATTEND?

Product managers, designers, researchers, user experience professionals, marketers, consultants, and engineers interested in improving their skills in design thinking or human-centered design.

Business, government, non-profit, and academic leaders interested in creating value and affecting change through design thinking.

HOW RECENT ATTENDEES DESCRIBE OUR WORKSHOP

- "The most I've learned in two days in the last 10 years."

- "While I've been a Human Factors Engineer for close to 30 years, I still learned new tools to use in my job."

- "This course has the absolute best information on how to rapidly and effectively improve not just the design process, but nearly every process in your team.  I will not only recommend this course, but insist upon it!  Thank you so much."

- "...packed full of useful information.  The information will help us make better products."

- "Having a suite of techniques makes it easier to see how adding them could really improve our products."

- "This course is essential in giving systems engineers, and all engineers for that matter, a tool-box of methods to approaching problems in the workplace."

- "Learned several different methods that can be used by themselves or as mash-ups."

- "This course applies [needed] structure and 'packages' the methodology in a way that can be 'sold' to stereotypical high-ranking decision makers!"

- "The material was presented in a fresh way and with plenty of new ways to facilitate discussions and create prototypes.  I've already recommended it."

- "The skills and methods presented are logical and can be applied to many scenarios.  I personally feel educated and the course gives confidence to practice the methods in the future."

- "A lot of material & methods were crammed into two days but it didn't feel overwhelming because it was kept simple and we were given lots of examples to help understanding.  The hands on exercises made everything really sink in and stick, as well as making it easier to relate the methods to our personal experiences / companies / challenges."

WHO ARE THE INSTRUCTORS?

The workshop will be led by Pete Maher, Chief Operating Officer at LUMA Institute, and Jay Eskenazi, Co-Founder of Customer Experience Labs, Inc. 

WHAT ARE SOME EXAMPLES OF METHODS THAT WILL BE COVERED?

- Rough and Ready Prototyping

- Usability Testing

- Stakeholder Mapping

- Interviewing

- Persona Profiles

- Wireframing (Schematic Diagramming)

- Contextual Inquiry

- Experience Diagramming

- Heuristic Review

- Rose, Bud, Thorn

- Affinity Clustering

- Importance/Difficulty Diagramming

- Abstraction Laddering

- Round Robin

- Visualize-the-Vote

- Concept Posters

- Video Scenarios

- Bull's-eye Diagramming

WHAT YOU WILL GET

 - LUMA Institute's Catalog of Human-Centered Design Methods, with lots of useful guidance for how best to apply them. 

- A deck of LUMA's Human-Centered Design Planning Cards.

CANCELLATION POLICY

Breakfast and lunch are included in your workshop registration fee.

- - -

More information at www.luma-institute.com/workshops

Email us at info@luma-institute.com